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MACMARKETING
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AGENCY MANIFESTO // OPERATING THESIS

Built by Ex-CMOs, Principal Designers & Growth Engineers Who Got Tired of Slow Agencies.

Traditional holding-company agencies pitch with senior partners and staff your account with junior coordinators billing by the hour. We founded MacMarketing in 2021 to operate as an embedded, technical growth taskforce—where every strategist writes SQL, every designer understands unit economics, and compensation aligns with net revenue expansion.

$420M+

Revenue Attributed

42

Senior Specialists

4.8x

Median Blended ROAS

97%

Annual Partner Retention

EXECUTIVE BENCH // PRINCIPAL PARTNERS

Leadership & Principal Partners

Every partner engagement is led directly by one of our four operating principals—bringing 10+ years of in-house hypergrowth experience across fintech, enterprise AI, and global luxury commerce.

LEADERSHIP // STRATEGY & REVOPS

Elena Vance

Managing Partner & Ex-Stripe Growth

Previously led global self-serve acquisition and enterprise pipeline architecture at Stripe. Oversees capital allocation models, board-level MER forecasting, and commercial growth engineering.

Read Published Playbooks →

CREATIVE // BRAND & MOTION

Marcus Sterling

Executive Creative Director

2x Cannes Lions winner and former Principal Design Director. Architects category-defining visual identity systems paired with high-velocity paid social creative testing labs.

Read Published Playbooks →

MEDIA SCIENCE // PAID & MMM

Kenji Takahashi

Head of Algorithmic Media

Quantitative media scientist managing $120M+ in annual programmatic, Search, and Meta spend. Pioneer in server-side CAPI bid shading and Bayesian media mix modeling.

Read Published Playbooks →

ENGINEERING // CRO & FULL-STACK

Aria Chen

Principal Conversion Architect

Leads full-stack experimentation, behavioral checkout telemetry, and ultra-fast WordPress Block Engine experiences that routinely double visitor-to-pipeline conversion rates.

Read Published Playbooks →

CULTURAL DOCTRINE // HOW WE OPERATE

Our Operating Principles

PRINCIPLE 01

Zero Junior Handoffs

We cap each squad at 4 active partners. The senior principals who architect your 90-day growth roadmap are the exact operators inside your Slack, ad accounts, and Git repos every day.

PRINCIPLE 02

Warehouse Truth Over Platform Fluff

In-platform ROAS is a mirage. We reconcile every media dollar against net-new contribution margin, payback velocity, and holdout incrementality verified in your data warehouse.

PRINCIPLE 03

Weekly Shipping Cadence

Compounding beats perfection. Every Monday we deploy fresh creative batches, split-test new landing modules, and recalibrate bid modifiers based on 7-day marginal CAC curves.

07 // INITIATE GROWTH PROTOCOL • 2 Q4 SLOTS LEFT

Ready to Engineer Your Next $50M in Pipeline?

Book a 30-minute Strategy & Architecture Briefing with a Managing Partner. We’ll audit your live ad accounts, conversion funnel, and attribution stack—and hand you a custom 90-day growth model.

  • Live 42-Point Forensic Audit Uncover wasted ad spend & checkout drop-off in real time.
  • Direct Principal Partner Access Zero SDR gatekeepers or scripted sales decks.
  • Custom 90-Day Revenue Forecast Yours to keep whether we partner or not.
Direct Executive Desk: partners@macmarketing.io Avg. Response Time: < 2 Hours
PROJECT INTAKE // STRATEGY BRIEFING

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